Dr. K. SURESH - Anurag University

Dr. K. SURESH

Ph D

Assistant Professor

sureshmba@anurag.edu.in

Biography

A marketing faculty, Dr Suresh Kerani brings a blend of industry and academic experience. Author of many books (Ed) and Case Studies, he believes in lending a practical touch to classroom learning.

Research Interests

Retailing
Rural Marketing
Branding

Teaching Interests

Retail Management
Rural Marketing
Services Marketing
Public Relations
Brand Management

Selected Publications

Hidesign: Leather Heritage or Lifestyle Brand?; Ivey Publishing; 2012
Amul’s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities; Asian Case Research Journal; Vol 27; Issue 1; 79-95 (2023)
Ferns N Petals: Flowering Through A Unique Franchising Model; Ivey Publishing; 2017

Selected Awards and Honors

My case studies listed on website of Harvard Business School Publishing
Reviewer for journals published by Emerald
Runner up at international case competition Katastasi 2020

External Profile Links

Ph D Osmania University 2019 Customization of Marketing Mix for Rural Markets: Study of FMCGs in Andhra Pradesh N.A
M B A Osmania University 1992 Marketing First (69%)
B E Osmania University 1990 Mechanical Engineering First (68%)